LAPEL
No. 11 Savile Row · London W1
LAPEL
No. 11 Savile Row
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Swatch book · eight cloths, eight rooms
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(Journal)
Journal
Notes from the cutting room: measurements, fittings and cloth.
The craft · 21 Sep 2026
Twenty-six measurements, and the ones we don’t write down
The tape tells half the story. Our head cutter on posture, habit and the dropped right shoulder.
Bespoke · 4 Sep 2026
Why it takes three fittings
Baste, forward, finish: what happens at each fitting, and why we never skip one.
Cloth · 17 Aug 2026
A word on cloth weight
Why 260 grams is not the same as 260 grams, and what to wear in July.