Design
Drawnin light.
We never drew the X1 in a bright room. Every surface was judged by one moving lamp in a black studio — the way you will first see it at night.
(01) — The studio
Two hundredsketches, one line.
Our design team works on Via Nizza, in the old body shop of a coachbuilder. The wooden buck in the middle of the room is the same scale as the car.
Out of two hundred sketches, one line survived: from the nose, over the canopy, to the red horizon at the tail.
(02) — Head of design
“If a line needs a chrome strip to be noticed, it is the wrong line.”
Giulia Ferrante · Chroma Design, Turin
(03) — Colour
Six paints.One rule.
(04) — Palette
Colour ischarge.
Every paint is mixed in Turin and judged under three lights. Interior lighting, calipers and the charge display change with it.
A white with a blue shadow. Looks cold in the day, warm under lamps.
Our signal colour, the same as the rear horizon.
Developed for the Corsa pack. Seen from a kilometre away.
Three layers, one of them glass flakes.
Turns black in the shade, violet in the sun.
Satin black with carbon visible underneath.