(Atelier · 2 Sep 2026)
The 72-hour coat
Shoulder, collar, sleeve: where the hours go in a VERGE overcoat.
A machine-made coat takes about ninety minutes. Ours takes seventy-two hours, and most of that time is spent on three things.
The shoulder is built by hand with a soft canvas, so it follows the body rather than standing above it. Eleven hours, two tailors.
The collar is pad-stitched to roll, not fold: four thousand tiny stitches that you will never see and always feel.
“A machine-made coat takes ninety minutes. Ours takes seventy-two hours.”
Sleeves are set by hand with a little extra cloth at the top, eased in so the arm moves forward without pulling the back.
Finally the buttonholes: eleven of them, each sewn by hand in silk, each one taking twenty minutes.
Then the coat hangs for two days before it is pressed for the last time. Cloth needs to rest, too.
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