JournalLisbon · --:--
Studio · 6 min← All notes

Why the suit is red

Real suits are white so they can be found. Ours is red so he can be found on a shelf of forty toys.

Real suits are white because white reflects the sun and shows up against the black of space. On a shelf of forty toys, white disappears.

Forty swatches

We painted forty test heads — every red from tomato to oxblood — and lined them up on the studio windowsill for a month. The one people kept picking up was the loudest: a lacquer red with a touch of orange, the colour of a fire extinguisher.

loud enough to find, soft enough to keep

The cream trim came later. Pure white looked like a hospital; cream looks like old paper, like the drawings he came from.

Fire is the first of six suits. The others are on the roadmap, and every one will be loud.

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