Day 01
Arrive
Met on the tarmac, driven in a Rolls-Royce to the Palm. Sunset on the yacht.
The concierge Dubai calls when it needs something done.
Burj Khalifa · 828 m · 18:42
(01) — The club
NOOR is a private concierge for people who come to Dubai for the best of it. One message and the city opens: a yacht is waiting at the marina, a table appears on a fully booked night, and the desert is lit only for you.
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members in 41 countries
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yachts on call
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average reply time
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concierge, every day
Eight
experiences
Hover a line to see it. Every one of them is private, and every one can be arranged today.
All experiences →
01Golden Hour CharterSea · 4 hoursfrom AED 18,500
02Dune Supper ClubDesert · Eveningfrom AED 9,800
03Sunrise Over the PalmSky · 45 minutesfrom AED 12,400
04The Grand TourDrive · Full dayfrom AED 7,500
05Sky Pool TakeoverStay · One nightfrom AED 24,000
06Falcon & FireDesert · Half dayfrom AED 6,200
07Chef's Table at 300 mDine · Eveningfrom AED 4,900
08Marina After DarkSea · 3 hoursfrom AED 8,800
DesertSea
Ninety minutes apartscrollOne concierge
Seven days
in Dubai
A sample week for first-time members
01 / 07
Day 02
Sky
Helicopter at dawn, spa at noon, dinner at 300 metres.
Day 03
Old Dubai
Abra across the Creek, the gold souk with a gem dealer, Al Fahidi by lantern.
Day 04
Desert
Falcons in the morning, a supper club on the dunes at night.
Day 05
Future
Private hour at the Museum of the Future before the doors open.
Day 06
Drive
Supercars to the Hajar mountains and back along the coast.
Day 07
Farewell
Sky-pool takeover, sunrise breakfast, wheels up at noon.
Residences
At your
service
Four desks, one number. Hover a panel to open it.
01
Chauffeur
Rolls-Royce, Maybach or G-Class, with a driver who speaks your language — on call twenty-four hours.
02
Charter
Yachts from 20 to 90 metres, helicopters and private jets, booked within the hour.
03
Tables
The impossible reservations: chef counters, beach clubs, the table by the window.
04
Access
Private viewings at the Museum of the Future, the souks after hours, closed rooftops.
Members
hover a portrait
Layla Haddad
Member since 2019 · Paris
“I land, the car is there, the yacht is ready. I have never once seen a queue in Dubai.”
Victoria Ashworth
Black Card · London
“They found a table for twelve on New Year’s Eve — at four in the afternoon.”
Noura Al Mansoori
NOOR Private · Dubai
“It feels like the city has a secret door, and NOOR has the key.”
Elena Marchetti
Gold Card · Milan
“Silk, wind and an empty dune at sunrise. They simply made it happen.”
Moments
members
sent us
Shared with permission, from the last season. Move the cursor over a photo.
Questions
No. Any experience can be booked once as a guest. Members get priority, member rates and a dedicated manager.
Most requests are confirmed within the hour. Yachts and helicopters usually the same day; villas within 48 hours.
Always. Every experience is for your party only — no shared boats, no group tours, no strangers at your table.
English, Arabic, French, Russian, Italian and Mandarin — at any hour.
