Gold Card
AED 25,000 / year
- Concierge by WhatsApp 24/7
- Priority tables & beach clubs
- Airport meet & greet
- 2 curated experiences a year
(04) — Membership
The Club
Three ways to belong. Every membership includes a concierge on WhatsApp, day and night, in your language.
Most chosenBlack Card
AED 90,000 / year
- Everything in Gold
- Dedicated lifestyle manager
- Yacht & helicopter at member rates
- Private villa access on 48 h notice
By invitationNOOR Private
AED 250,000 / year
- Everything in Black
- Family office & security desk
- Jet charter & residence sourcing
- Unlimited curated experiences
Our promise
We answer in minutes, we never say no without offering something better, and we never share who you are or where you go.
Members
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Layla Haddad
Member since 2019 · Paris
“I land, the car is there, the yacht is ready. I have never once seen a queue in Dubai.”
Victoria Ashworth
Black Card · London
“They found a table for twelve on New Year’s Eve — at four in the afternoon.”
Noura Al Mansoori
NOOR Private · Dubai
“It feels like the city has a secret door, and NOOR has the key.”
Elena Marchetti
Gold Card · Milan
“Silk, wind and an empty dune at sunrise. They simply made it happen.”