01
A card for every flavour
Ingredients, taste and pairing — each juice gets its own page.
← Work · W—8
PULP
A cold-pressed juice brand with a site as bright as the bottles — in light and dark.
- Client
- PULP
- Industry
- Food & drink
- Services
- Web design, development, content
- Stack
- HTML · CSS · JavaScript
- Timeline
- 3 weeks
- Live site
- airweb.pro/demo/pulp ↗
The task
A young brand with great packaging and no website. The site had to carry the same colour and attitude and give every flavour its own page.
The solution3 moves
02
Light and dark theme
The palette flips without losing the colour of the fruit.
03
A journal with articles
Content for search and for the brand’s social channels.
Motion moment · loop
Behind the scenes
What runs behind it
- Theme switch remembered per visitor
- Journal structure
- Sixteen pages
Credits
Design & development: AirWeb